The moment
everything clicked.

The Story Behind 4:26

For most of my life, I was building companies, brands, ideas.
But somewhere along the way, I lost the connection between achievement and alignment.

At 4:26, that changed. That minute became my turning point, the second I realized that all the chaos, all the lessons, all the risk had been leading me here. It wasn’t the end. It was the click, the moment of clarity that said,“You’re back. Start again, but this time, start right.”

That’s how 4:26 was born. Not as a company. As a movement, a way of thinking about growth, reinvention, and leadership from the inside out.

Who I am

I’m Adam Rozen. Entrepreneur, strategist, storyteller, and builder. Over the last two decades, I’ve founded and developed breakthrough products, brands, and companies. Each one born from a challenge, a wall, or a need to rebuild stronger.

From lifestyle products and consumer brands to personal development companies and global thought-leadership platforms, my work has always centered around one mission: To turn moments of disruption into movements of growth.

Through 4:26, I now help executives, entrepreneurs, thought leaders, and experts find their voice, build their personal brand, and lead with purpose, presence, and power.

I’m Adam Rozen. Entrepreneur, strategist, storyteller, and builder.
Over the last two decades, I’ve founded and developed breakthrough products, brands, and companies. Each one born from a challenge, a wall, or a need to rebuild stronger.

From lifestyle products and consumer brands to personal development companies and global thought-leadership platforms, my work has always centered around one mission: To turn moments of disruption into movements of growth.

Through 4:26, I now help executives, entrepreneurs, thought leaders, and experts find their voice, build their personal brand, and lead with purpose, presence, and power.

What 4:26 Stands For

4
Foundation
Mind • Heart • Body • Purpose
2
Duality
Struggle • Strength
6
Momentum
Progress • Motion • Rebirth

Together, they represent the 4:26 approach. A formula for turning clarity into movement. Because every leader, every company, every person has a 4:26 moment, that second when something ends, and everything finally makes sense. That’s where true momentum begins.

What we do

At 4:26, I work with leaders, experts, and brands who are ready to elevate their voice and build a movement.

We help you:

Whether you’re an executive stepping into the spotlight, a thought leader building your platform, or an entrepreneur redefining your identity, we’ll build from your 4:26 moment outward.
1

Find your voice

Identify your authentic story and message.
2

Build your brand

Create a clear, strategic, and emotionally powerful personal brand.
3

Own the stage

Develop your speaking skills, delivery, and signature message.
4

Lead your field

Turn your insight into influence and your story into results.
My philosophy
I don’t believe in motivation
I believe in momentum.
Motivation fades when life gets hard.
Momentum builds when you move, even when it’s messy, uncertain, or uncomfortable. That’s the 4:26 way.

Rebuild. Rebrand. Rise.
Because the end of one version of you is just the beginning of the one the world’s been waiting for.
TodaY
Every day at 4:26, thousands of people pause, for one breath, one decision, one moment of awareness, to remember that clarity always comes right before momentum.
That’s what I teach. That’s what I build. And that’s what I live. If you’ve hit your wall, your crossroads, or your moment of truth, you’re right on time. It’s 4:26 somewhere.

work with
the 4:26 agency

Whether you're reinventing your brand, refining your message, or entering a new chapter, we're here to support your vision, from strategic clarity to personal brand building and keynote speaking that moves people.