
At 4:26, that changed. That minute became my turning point, the second I realized that all the chaos, all the lessons, all the risk had been leading me here. It wasn’t the end. It was the click, the moment of clarity that said,“You’re back. Start again, but this time, start right.”
That’s how 4:26 was born. Not as a company. As a movement, a way of thinking about growth, reinvention, and leadership from the inside out.


I’m Adam Rozen. Entrepreneur, strategist, storyteller, and builder. Over the last two decades, I’ve founded and developed breakthrough products, brands, and companies. Each one born from a challenge, a wall, or a need to rebuild stronger.

From lifestyle products and consumer brands to personal development companies and global thought-leadership platforms, my work has always centered around one mission: To turn moments of disruption into movements of growth.


Through 4:26, I now help executives, entrepreneurs, thought leaders, and experts find their voice, build their personal brand, and lead with purpose, presence, and power.


Whether you're reinventing your brand, refining your message, or entering a new chapter, we're here to support your vision, from strategic clarity to personal brand building and keynote speaking that moves people.