For most of my life, I was building — companies, brands, ideas. But somewhere along the way, I lost the connection between achievement and alignment.
At 4:26, that changed.

That minute became my turning point — the second I realized that all the chaos, all the lessons, all the risk had been leading me here.

It wasn’t the end.
It was the click — the moment of clarity that said, “You’re back. Start again, but this time, start right.”That’s how 4:26 was born.
Not as a company. As a movement — a way of thinking about growth, reinvention, and leadership from the inside out.

I’m Adam Rozen — entrepreneur, strategist, storyteller, and builder.
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Over the last two decades, I’ve founded and developed breakthrough products, brands, and companies — each one born from a challenge, a wall, or a need to rebuild stronger.

From lifestyle products and consumer brands to personal development companies and global thought-leadership platforms, my work has always centered around one mission:To turn moments of disruption into movements of growth.

‍Through 4:26, I now help executives, entrepreneurs, thought leaders, and experts find their voice, build their personal brand, and lead with purpose, presence, and power.