It’s November, and I’m writing this from Colombia not on vacation, not passing through, but here with intention. I came to work side-by-side with my production team.
For years we built brands together from behind screens. No handshakes. No whiteboards. No real energy in the room.

This time, I wanted to do it differently.
I wanted to bring it back to pre-COVID business, face-to-face, in the same space, moving fast, building something real.

And trust me… this moment hits differently.

Because what I’m building right now is not “just another company.”
This is my life’s mission.

Thirty years of business.
Fifty-five years on this planet.
Everything I’ve learned, everything I’ve built, everything I’ve survived all of it is coming with me into this next chapter.

My personal brand.
And my personal branding agency.

This is the work I was meant to do.

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THE SHIFT: BACK TO THE FRONT OF THE STAGE

I’ve built companies since I was 25. Products. Brands. Teams.
But the last seven years pulled me into something else personal branding.
And it became the most meaningful work I’ve ever done.

But I stayed behind the curtain.

I built the stage for others…
now it’s my turn to step onto it.

And let me be clear: it’s not as easy as it looks.

When I was building companies before, I didn’t realize I was the energy behind the growth. When I sold Smart Bar, the sales dropped so fast I got an offer to buy it back. Back then I didn’t understand the pattern now I do:

People weren’t just buying the product.
They were buying me, my presence, my leadership, my story.

When I entered personal branding, I had to disappear. But in 2025, I’m done with the back seat.

This year, I’m all in.
Building the agency and building my own voice.

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THE 24 HOURS THAT CHANGED EVERYTHING

In 2009, in Las Vegas, I went through 24 hours that almost destroyed my business and my life. I’ve shared that story with friends, clients, even my kids and their friends. It’s a story people never forget. A moment that broke me, and at the same time rebuilt me into someone stronger, smarter, and more fearless.

I always thought one day I’d write it.
But life kept me moving.

Then 2025 hit me with a different kind of wall a personal one.
Everything collapsed overnight.
And suddenly I was back in that same emotional place I was in 2009.

But something powerful happened:

This time, I became my own reminder.
My own proof.
My own fuel.

So I sat down and started writing.
Three months later, I finished my first book:

“Born in 4:26 — The Power of Starting Over.”

And here I am again in 2025, starting over.
But now with clarity. With direction. With purpose.

Not rebuilding the past building what I always knew I was meant to create.

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WHY PERSONAL BRANDING IS THE MOST IMPORTANT WORK OF MY LIFE

Personal branding is not marketing.
It’s not design.
It’s not “posting content.”

Personal branding is impact.

It’s the work that turns your story into your power.
Your experience into your influence.
Your voice into your legacy.

And here’s what I know for sure:

Every one of us has a story.
Every one of us has a message.
Every one of us has someone we are meant to lead one person, a thousand, or millions.

My job now?
To share my story openly…
and to help you step into yours.

To help leaders lead louder.
To help creators own their narrative.
To help people turn their life experience into something that impacts others.

Welcome to my blog.
Let’s get personal.